The Lowcountry Funsaver is a annual coupon book featuring local businesses in the Charleston South Carolina area.
The 250 page book is divided into two sections. One side is a dining section and the flip side is for golf discounts.
I redesigned the cover art and the content page colors for the 2012 edition to clearly show the flip-book concept. The ‘Golf Guy’ was a new addition as well. I wanted to design an appealing character to draw the attention of the customer to the flip book concept.
I designed several of the black and white full page ads as well including the Bradway/Greer Real Estate, Hurricane Electronics, Scott Baldino Design and Live 5 News ads.