Studies have shown that when an individual uses a search engine, he or she most often assumes that the sites that show up highest in the organic results are assumed to be the best option. That’s why SEO search engine marketing is so important if your business is looking to drive results using the Internet. Ranking higher in organic search engine results will improve your credibility, increase hits on your site, and grow your business.
As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve organizing link structure as well editing content and coding to both increase its relevance to specific keywords and to remove barrier activities of search engines.
These days, the competition for search engine rankings is as fierce as ever. Unlike just a few years ago, a well organized site isn’t enough to get top rankings on popular search engines. Promoting a site using social media to increase the number of hits on your site, is another SEO tactic. Using Facebook and Twitter to gain exposure for your site is one of the tools that we can use to get your site to the number one spot.