There is a tremendous push and desire to get the small and medium business market more involved online. There is only one thing getting in the way of this truly happening: the gap between the SMB and internet technology is a communication barrier. Programmers need to learn to use language that is direct, open and accessible to all.
Do you bridge the gap between geek and business? If not, you may be speaking a foreign language.
Frank Reed elaborates via:
http://www.frankthinking.com/bridging-the-gap-between-smb-and-geek/