Print advertising is a dying medium. Newspaper and expensive Yellow Pages ads drain money year after year. After being put under a microscope, the true performers are allowed to continue and the others are eliminated.
In today’s tough market SMB’s have to think outside the box when it comes to marketing. Using the Internet as a marketing tool can reinvigorate and enlighten the struggling SMB.
From Frank Thinking:
via http://www.frankthinking.com/internet-marketing-helps-smbs-to-get-introspective/